Concepts and Revisions

There are two phases in Blazon Creative's problem solving process (or "creative process"). The first phase is the development of potential logo design concepts, from which you will chose one. Then in the second phase you provide feedback that guides us in making revisions to the chosen design concept until you are happy with the final product.

Concepts

Once you fill out the online customer questionnaire we will develop multiple potential design concepts for your logo. These concepts are design ideas that explore the different directions we could potentially take your logo design, taking into account the information you provided in the online questionnaire.

For example, below is a simplified project for a company called Advantedge and an example of a first round design presentation. Of course each project is different and varies depending on the information provided in the questionnaire.

Revisions

After you choose the logo concept that's right for your company and give us your feedback, we'll develop a set of revisions, bringing in the logo design closer and closer to a final product. And we'll keep going back-and-forth in this manner until you are happy with the final product.

Continuing in our example, concept #2 above was chosen to be developed further. Based on the feedback provided by the client, we modified the type and colors used to produce the set of revisions below.